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What if we told you that someone was waiting on you to start your business?

Would you believe in yourself enough to start or would you continue to talk yourself out of the business we're all waiting for?

It doesn't matter how many other businesses there are out there. There are people that are waiting specifically for you to start your business.

The level up starts now!

  • How to position yourself as an expert in your industry

  • Who your real target audience is

  • How to automate your business

  • Branding & marketing strategies

  • Mindset blocks that are holding you back

  • How to diversify income for your business

  • How to properly set up backend systems

  • & much more!

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Phay Dee


Phay Dee ​is the owner and founder of Black Women of Arizona, a women's social group that was created in 2016 to provide women of color the opportunity to network, form relationships, and socialize all on one platform.

Her work in the community has been featured on Voyage Phoenix, Shoutout Arizona, ABC 15 Arizona, and Toyota.

Phay also owns Phay Dee Consulting, a high-end consulting firm for licensed mental health providers. With her proven strategies and guidance, she has assisted several women to close high-ticket sales and contracts and build a business that they can truly be proud of.

She recently launched BWAZ Business Coaching for women on the platform as a way to give back again to a community that has supported her vision of Sisterhood.

This program is for you if:

  • If you are a service provider that is struggling with making sales in your business

  • If you are a service provider stuck working with nightmare customers/clients for the sake of a sale

  • If you are a service provider who knows that you should be charging more, but not sure how

  • If you are a service provider who wants to make more money but doesn't want to be stuck to a computer all day

  • You are a service provider who is tired and overwhelmed with trying to figure it out on your own

  • You are a service provider who is ready and willing to do the work that it takes to take your business to the next level

This program is NOT for you if:

  • If you are still waiting for the "right time" to level up your business

  • If you are not willing to do the work that it takes to take your business to the next level

  • If you are not coachable

  • If you are not willing to show up for yourself and stay engaged in the process

  • If you still want to treat your business like a hobby instead of a business

FAQ/Terms & Conditions:

  • What is the difference between the BWAZ  private business coaching program and the BWAZ Business Academy?
    The BWAZ private business coaching program is a 90-day invite-only program that provides hands-on guidance and support on your entrepreneurial journey. This program will consist of weekly coaching calls, a free Q&A with industry experts (legal, tax, etc), and a branding shoot. This program is best for business owners who are already generating money in their business, ready to invest and commit to the program at a high level, and looking to get to their next level quickly. This program consists of fewer than 10 members at a time to ensure that members receive the highest level of support.

    The BWAZ Business Academy is a 6-month business mentoring program that provides a large variety of virtual training in various aspects of a business. This program is best for service-based business owners who are just starting or have been in business for less than 2 years and are not yet in a position to invest or commit to a higher level of business coaching. This program is 100% self-paced and will consist of monthly coaching and accountability calls in a private group setting.

  • Are these programs for service-based businesses only?
    Yes. We do not currently offer business coaching services to product-based business owners.


  • How much do these programs cost?
    The investment for the BWAZ Business coaching programs starts at $1500 and up depending on the level of support that you need for your business. The BWAZ Business Academy is $197/MO for 6 months ($997 paid in full). 


  • When do these programs start?
    If you're interested in joining the BWAZ Business Coaching program,
    schedule your free discovery call now! The BWAZ Business Academy is available as soon as you sign up!


  • Is there a one-on-one program available?
    Yes. one-on-one programs start at $5,000. An application is required as entry into this program and is by invitation-only. Contact us for more information.


  • What if I change my mind about the program?
    You are free to stop the program at any time, however, all payments for this program are nonrefundable. No exceptions.


  • Do I have to live in Arizona in order to join this program?
    No. These programs are open to women all over the United States. As long as you have access to email and the Internet, you're welcome to join.


  • What if I was part of this program before and would like to renew?
    Please email us for more information.

Legal Disclaimer: Results may vary. You recognize and agree that we have made no implications, warranties, promises, suggestions, projections, representations, or guarantees whatsoever to you about your success in this program. With respect to your purchase of services, you agree and recognize that we have not authorized any such projection, promise, or representation by others.

Any statements or any program examples are only estimates of what we think you can gain from this program. There is no assurance you will do as well as stated in any examples. If you rely upon any examples provided, you must accept the entire risk of not doing as well as the information provided. By joining this program, you are agreeing to these terms and conditions.

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